Put Your Best Brand Forward
Great brands are authentic, empowering, and allow you to meet your goals. Whether you're branding a product, company, or yourself, it's important to remember that your brand is so much more than just your logo or slogan; it's the way people feel about you, your product, or your company and is an identity that differentiates you from the competition and shows value to your customers.
User Experience (UX) Design
UX design is a broad term to describe a group of disciplines involved in creating usable digital experiences. The core of UX design is a mindset of consciously creating an end-to-end experience that is helpful and valuable to your audience or “users.” Every decision must center on how you are making your users feel, what they think about you, and what value you are offering them
Done correctly, UX helps ensure that people using your site or app get what they want out of it (communicates clearly), feel great about you or your product (reinforces your brand), and are more likely to take an action, whether that means buying, subscribing, or contacting you (meets your goals).
Content is King! People are visiting your site, or using your app, to consume content of some sort. Hence, content needs to be considered before any design is done and should drive all other decisions (imagery, colors, typography—they all come after content).
Every piece of content needs to align with your brand, your goals, and what your audience is wanting or needing from you. For example, if your brand is fun and whimsical and your audience is young, tech-savvy, and likely viewing your content on a mobile device, the tone needs to be personable and the length needs to be fairly short. If your brand is more serious and you are publishing educational content, the tone needs to be more authoritative and the length can be longer.